Since Jay-z has officially launched Tidal, he has been hit with a negative response. There was a Q&A at the Clive Davis Institute of Recorded Music to which he spoke about Tidal’s pay structure, comparing Steve Job’s apple product with his product and how Indie artists can benefit from Tidal.
Jay-z made it clear that he isn’t trying to wipe anyone out of competition but rather taking his share and spreading the money better than other companies among artists. He wants musician to get paid better so they can continue releasing quality products. We can’t deny that within the past few years, sound makers have been releasing low budget materials. He definitely explains that If you have low budget headphones, most likely the sound quality isn’t your priority therefor, you’re better off paying the $9.99 and there may be partnership with headphones companies in the future. There will be student disctounts like Spotify.
On his priority not being number one
“We’re cool with, you know, they can be McDonald’s, we’ll be Shake Shack. We don’t have to be number one, we just want to be very specific and very great at what we do. We want to do a very specific thing, we want people to come to Tidal for a specific sound, a specific experience, and to know that there are going to be the greatest new artists in the world, the biggest artists, introducing the newest artists, collaborations and things you’ve never seen before. That’s what we’re going to do. After that, the world decides. The universe decides.”
On the difficulty of Indie artist dropping their music on Spotify and how would it be with Tidal.
“JAY Z: As well as having a discovery program, where established artists can take things that they like and just showcase them. It’s all about paying it forward and working very cyclically and discovering new music. Imagine if Win from Arcade Fire puts up an artist that he discovered in Haiti — and he had this idea, actually, I don’t want to step on his idea — and through the curation process gets something really good and introduces it to the world. And then the world is inspired by that sound. It gets a little ethereal from there, but just the possibilities of what Tidal can do are really exciting, on a creative front.”
On the Payout structure for artist
“JAY Z: I know everyone thinks “new company, main business competitor is Spotify” but we’re really not here to compete with anyone, we’re actually here to improve the landscape. If just the presence of Tidal causes other companies to have better pay structure, or to pay more attention to it moving forward, then we’ve been successful in one way. So we don’t really view them as competitors. As the tide rises, all the boats rise. SCHLOGEL: The royalty rates will be higher than other services. In addition to that, there won’t be that free tier that’s been depressing the recorded music industry, and frankly been a part of what’s been driving the downfall of the recorded music industry, is that free consumption. Music is not free, fundamentally.”
On people already passing judgement without even knowing what Tidal is.
“JAY Z: I guess by having a conversation, and telling people what it is. That opinion came before we even explained what it was — “This thing is horrible! … What is it?” You know? You never hear Tim Cook’s net worth whenever he tries to sell you something. Steve Jobs, God bless, he had to have been pretty rich — nobody’s ever said, “Oh, the rich getting richer! I won’t buy an iPhone!” Yeah, right. It’s not about being pretentious; again, this is a thing for all artists. You pay $9.99 for Spotify, so why not $9.99 for Tidal. We’re not asking for anything else, we’re just saying that we’ll spread that money to artists more fairly. We’re not saying anything other than that, and we’re saying that we’re in a position to bring light to this issue. We’re using our power that way.”
On some of us having to make a decision between Tidal and Spotify
“JAY Z: At some point they’ll be faced with that decision. Again — there will be other things. This isn’t just about music; it’s also about concert ticketing. It’s a holistic place where the artists will live in. You may be able to download a song for free, but you’re not getting into concerts for free. There are different things that we offer. It’s not just songs — we’re offering value.”
You can read the Full script here : The full transcript of Jay-Z’s Tidal Q&A
Only time will tell whether his venture will succeed or not, Jay-Z doesn’t have a very good track record when it comes to business. He tends to burn his bridges according to pass business partners.
Have you tried Tidal yet? What’s your take on it?